A Mild: Follow Your Heart

October 23, 2010Filed under Film and Tobacco

Go Ahead is a new campaign from A Mild, a leading LTN cigarette brand in Indonesia. Rather than preaching to Gen Y, the brand decided to empower the audience instead. In this particular spot, we encourage the audience to follow their heart and go ahead do whatever they want to do.

Advertising Agency:Bates 141, Jakarta, Indonesia
Creative Director:Hendra Lesmono, Sonal Dabral
Art Director:Andreas Junus, Irawandhani Kamarga, Daniel Sunaryo
Copywriter:Iyan Susanto, Darrick Subrata
Av Producer:Keumala Dewi
Director:Adam Stevens
Production House:Lynx Films – Robbers’ Dog
Producers:Rob O’Hare, Mark Foster
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