Go Ahead is a new campaign from A Mild, a leading LTN cigarette brand in Indonesia. Rather than preaching to Gen Y, the brand decided to empower the audience instead. In this particular spot, we encourage the audience to follow their heart and go ahead do whatever they want to do.
Creative Director:Hendra Lesmono, Sonal Dabral
Art Director:Andreas Junus, Irawandhani Kamarga, Daniel Sunaryo
Copywriter:Iyan Susanto, Darrick Subrata
Av Producer:Keumala Dewi
Production House:Lynx Films – Robbers’ Dog
Producers:Rob O’Hare, Mark Foster