2009 the German football club VfL Wolfsburg entered the record books and won their first Bundesliga title. To promote the “Champions Collection” merchandise these bags were given out to fans that purchased an item at the local fan shop, remembering everyone, which club is currently “holding” the German championship title. The result: nationwide attention, an increase in sales and some very proud fans.
Creative Director:Oliver Drost
Art Director:Oliver Reichwald, Karsten Bruns