Uptown Community Clinic: Diamond, Lucy, Sam

September 20, 2010Filed under Print and Public Interest, NGO

Diamond thinks her name is "stupid."

No one fed Lucy today. Or yesterday.

If you saw someone throw Sam against a wall, would you say something?

Sam, Lucy and Diamond are not animals, but children. However, research shows that people are 5 times more likely to read an appeal for an abused animal than they are for an abused child.

Advertising Agency:Smugglers' Inn, Minneapolis, USA
Creative Director:Carol Henderson
Art Director:Carol Henderson
Copywriter:Jarl Olsen
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