TV3 / Prison Break: Cake

September 07, 2010Filed under Media, Direct Marketing and Media, Publications
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Prison Break returns 19th Nov.

Media people get all the free things. So a yummy cake turning up for them for morning tea wasn't that unusual. But when they started to cut slices, they hit something rather hard. To promote the return of the popular TV3 show Prison Break, we have hidden a file within the cake.Once the file was removed, they were left with a simple message "Prison Break returns 19th Nov TV3".

Advertising Agency:Colenso BBDO, Auckland, USA
Executive Creative Director:Nick Worthington
Deputy Creative Director:Karl W. Fleet
Art Director:Emmanuel Bougnères
Photographer:Henry Jen
Copywriter:Karl Fleet
Account Director:Karla Fisher
Account Executive:Virginia Frankovich
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