Sunnybrook Hospital: Cancer, Trauma, Cardiac, Baby

September 18, 2010Filed under Print and Health, Beauty, Pharmaceutical

This is the breast. This is the tumour. This is the seed implanted in the breast to kill the tumour and help give the patient a better life. This is the patient. These are her children. That's why it matters.

This is someone's daughter. That's why it matters.

His heart belongs to his wife. That's why it matters.

This is the collision. This is the ambulance. This is when 36 specialists have 36 minutes to perform the impossible. This is the victim. This is the impossible. That's why it matters.

His parents would give their own lives to save his. That's why it matters.

Advertising Agency:Dentsu, Toronto, Canada
Creative Director:Deborah Prenger
Art Director:Deborah Prenger
Copywriter:Glen Hunt
Photographer:Russell Monk
Account Supervisor:Sharon Hill
Producer:Winnie Alford (Second Unit)
Assistant Producer:Cameron Moffat
Director:Russell Monk
Cinematographer:Jordan Eady
Editor:Mariam Fahmy
Online Editor:Paul Binney
Internal editor:Kris Robert
Music Composer:Grayson Matthews
Sound Design:Grayson Matthews
Recording Studio:Grayson Matthews
Colourist:Chuck Nosworthy
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