Sony VAIO: Feel something

September 20, 2010Filed under Film and Electronics, Technology

What if technology could make you feel…

The TV execution is a tribute to the five senses. The spot opens with the campaign line, ”What if technology could make you feel…” then cuts in a rapid-fire pace through a series of moments featuring people surrendering to sensory experiences—whether it’s getting lost in the sensation of the wind through one’s hair or the simple, unexpected impact of a tear trailing down a face. The spot resolves on the ending of the campaign line, “…more human.” Shot on location in São Paulo, the commercial was helmed by renowned Brazilian director Bia Flecha of Brasileira Filmes.

Advertising Agency:Ignited, El Segundo, USA
Executive Creative Director:Mike Wolfsohn
Group Creative Director:Tom Gilmartin
Art Director:Vince Soliven
Copywriter:Lori Ellison
Design Director:Oogie Lee
Director:Bia Flecha
Producer:Diego Espana
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