Oxfam: Give a $%@#

September 07, 2010Filed under Film and Public Interest, NGO
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Tool of North America Director Harry Cocciolo just completed work on a hilariously irreverent spot promoting Oxfam America via 15 Ideas Chicago.

The :30 features a prim woman, who begins the spot seated on a beautiful living room sofa with her daughter, expressing her earnest shock upon having discovered that she could fight hunger and poverty simply by "giving a $%@#." She ventures out into the community, encouraging dignified and shocked passersby to join her in giving a $%@# as she picks up her dry cleaning, pushes a child on a swing, and rides through a residential neighborhood in an ice cream truck.

Advertising Agency:15 Ideas, Chicago, USA
Copywriter:Kevin Lynch
Art Director:Diana Morison
Producer:Liz Zorek, Justin Kumpata
Prod Company:Tool Of North America
Director:Harry Cocciolo
Dp:Tami Reiker
Ep:Brian Latt, Jennifer Siegel, Dustin Callif
Line Producer:Lauren Bayer
Production Design:Joaquin Grey
Editorial:The Whitehouse, La
Editor:Kevin Zimmerman
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