Tool of North America Director Harry Cocciolo just completed work on a hilariously irreverent spot promoting Oxfam America via 15 Ideas Chicago.
The :30 features a prim woman, who begins the spot seated on a beautiful living room sofa with her daughter, expressing her earnest shock upon having discovered that she could fight hunger and poverty simply by "giving a $%@#." She ventures out into the community, encouraging dignified and shocked passersby to join her in giving a $%@# as she picks up her dry cleaning, pushes a child on a swing, and rides through a residential neighborhood in an ice cream truck.
Art Director:Diana Morison
Producer:Liz Zorek, Justin Kumpata
Prod Company:Tool Of North America
Ep:Brian Latt, Jennifer Siegel, Dustin Callif
Line Producer:Lauren Bayer
Production Design:Joaquin Grey
Editorial:The Whitehouse, La