The Motor Accident Commission of South Australia has embarked on a fresh new approach in the battle to encourage motorcyclists to ride safely. The new campaign, created by Clemenger BBDO Adelaide, utilises Moto GP racing footage and demonstrates the real dangers riders face on the road due to roadside obstacles.
Creative Director:Greg Knagge
Art Director:Geoff Robertson, Paul Stratton
Account Manager:John Mclaren, Bryce Coombe, Tim Pearce, Courtney Stables