Motorcycle Awareness: Obstacles

September 08, 2010Filed under Film and Public Interest, NGO

The Motor Accident Commission of South Australia has embarked on a fresh new approach in the battle to encourage motorcyclists to ride safely. The new campaign, created by Clemenger BBDO Adelaide, utilises Moto GP racing footage and demonstrates the real dangers riders face on the road due to roadside obstacles.

Advertising Agency:Clemenger BBDO Adelaide, Australia
Creative Director:Greg Knagge
Art Director:Geoff Robertson, Paul Stratton
Copywriter:Matt O'Grady
Account Manager:John Mclaren, Bryce Coombe, Tim Pearce, Courtney Stables
Director:Phil Meatcham
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