Full Tilt Poker: Anti Cinderella, Journey

September 25, 2010Filed under Print and Games, Toys

On Nov. 10, nine of the world's best poker players will sit down at the highly anticipated World Series of Poker main-event final table. One of the players: Full Tilt Poker pro Phil Ivey. To celebrate Ivey's achievement and seat at the table, marketing ideas agency WONGDOODY recently launched a new Full Tilt Poker ad campaign that shines the spotlight on Ivey. Using the timeless black-and-white visual style now synonymous with the Full Tilt Poker brand, the campaign includes two TV commercials shot by Academy Award-winning director Errol Morris, and two print ads.

Advertising Agency:Wongdoody, Los Angeles, USA
Creative Director:Tracy Wong, Michael Boychuk
Art Director:Benji Schneider
Copywriter:Julia Regan
Account:Greg Falcione, Cristina Prusz
Creative Resources:Amy Wise (Print Production)
Production Company:Moxie Pictures
Director:Errol Morris
Music Composer:Mark Beyers
After Effects:Joshua Oram
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