Full Tilt Poker: Anti Cinderella, Journey

September 25, 2010Filed under Print and Games, Toys
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On Nov. 10, nine of the world's best poker players will sit down at the highly anticipated World Series of Poker main-event final table. One of the players: Full Tilt Poker pro Phil Ivey. To celebrate Ivey's achievement and seat at the table, marketing ideas agency WONGDOODY recently launched a new Full Tilt Poker ad campaign that shines the spotlight on Ivey. Using the timeless black-and-white visual style now synonymous with the Full Tilt Poker brand, the campaign includes two TV commercials shot by Academy Award-winning director Errol Morris, and two print ads.

Advertising Agency:Wongdoody, Los Angeles, USA
Creative Director:Tracy Wong, Michael Boychuk
Art Director:Benji Schneider
Copywriter:Julia Regan
Account:Greg Falcione, Cristina Prusz
Creative Resources:Amy Wise (Print Production)
Production Company:Moxie Pictures
Director:Errol Morris
Music Composer:Mark Beyers
After Effects:Joshua Oram
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