On Nov. 10, nine of the world's best poker players will sit down at the highly anticipated World Series of Poker main-event final table. One of the players: Full Tilt Poker pro Phil Ivey. To celebrate Ivey's achievement and seat at the table, marketing ideas agency WONGDOODY recently launched a new Full Tilt Poker ad campaign that shines the spotlight on Ivey. Using the timeless black-and-white visual style now synonymous with the Full Tilt Poker brand, the campaign includes two TV commercials shot by Academy Award-winning director Errol Morris, and two print ads.
Creative Director:Tracy Wong, Michael Boychuk
Art Director:Benji Schneider
Account:Greg Falcione, Cristina Prusz
Broadcast:Elisa Orsburn (Producer), Robb Hoffman (Editorial)
Production Company:Moxie Pictures
Music Composer:Mark Beyers
After Effects:Joshua Oram