De Lijn: Poster takeover

September 05, 2010Filed under Media and Transport, Tourism
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National public transport company De Lijn wanted to announce its increased night schedule. We used existing event posters to promote the night bus and placed passe-partouts over it that read: "whatever you're planning tonight, plan your transport too. Take the night bus".
http://www.nachtlijn.be

Advertising Agency:Duval Guillaume, Brussels, Belgium
Creative Director:Katrien Bottez & Peter Ampe
Copywriter:Geerard Van De Walle
Art Director:Sven Van Hooydonck, Derek Brouwers
Account Handling:Matthias Dubois & Tom Sneppe
Art Buyer:Ingrid Deuss
Print Producer:May-Britt Verhoeven
Photographer:Ever Thiry
Retoucher:Fred Dupont
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