Do not iron, do not bleach, do not tumble dry. Handle with care, wash at xxl carwash.
XXL carwash has a carwash-lane that uses brushes made of non-synthetic, textile cloth. Therefore cars get a label ‘sticking out’ like they sometimes do out of the collar of one’s clothes. The label on the car is informing it’s owner how to take care of their car. The washing label is a voucher, which gives car-owners 50% discount on all washing programs during a three-week period.
Creative Director:Boris Peters, Wilbert Leering
Concept:Arthur 't Mannetje, Peter Halma, Sophie Lever
Art Director:Arthur 't Mannetje, Peter Halma
Copywriter:Arthur 't Mannetje, Peter Halma