The Victorian Department of Primary Industries: Farmerama, Current Affairs

August 22, 2010Filed under Film and Other

The Victorian Department of Primary Industries wanted to teach children about its Future Energy policy. An unusual but intriguing request. So, we took to creating two 4-minute animations that explained the entire of the strategy in a way that entertained their vote-weilding parents while keeping the kids' eyeballs glued to the screen. It was then played in a specially-designed theatre during the Melbourne Royal Show, released online and was developed into two children's books featuring the same characters from the animations.

Advertising Agency:Marmalade Comms, Australia
Creative Director:Neil Mallet
Art Director:Tim Forte
Copywriter:Dan Forrestal
Illustrator:Gal Shkedi
Animator:Cam Gough
Sound Design:Final Sound
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