The Victorian Department of Primary Industries: Farmerama, Current Affairs

August 22, 2010Filed under Film and Other
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The Victorian Department of Primary Industries wanted to teach children about its Future Energy policy. An unusual but intriguing request. So, we took to creating two 4-minute animations that explained the entire of the strategy in a way that entertained their vote-weilding parents while keeping the kids' eyeballs glued to the screen. It was then played in a specially-designed theatre during the Melbourne Royal Show, released online and was developed into two children's books featuring the same characters from the animations.

Advertising Agency:Marmalade Comms, Australia
Creative Director:Neil Mallet
Art Director:Tim Forte
Copywriter:Dan Forrestal
Illustrator:Gal Shkedi
Animator:Cam Gough
Production:Beaver
Sound Design:Final Sound
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