One of the unique selling points of buying beer at the LCBO is that you can buy single cans and bottles, rather than committing to an entire six pack. And thus, the concept of 'picking up' singles was born.
Advertising Agency:Gjp Advertising + Design, Toronto, Canada
Creative Director:Lisa Greenberg
Copywriter:Lino Dinallo, Craig Burt
Client Services:Hannah Riding, Sarah Hayden
Production House:Pirate Radio
Director:Tom Goudie
Producer:Tyna Maerzke
Creative Director:Lisa Greenberg
Copywriter:Lino Dinallo, Craig Burt
Client Services:Hannah Riding, Sarah Hayden
Production House:Pirate Radio
Director:Tom Goudie
Producer:Tyna Maerzke
