Talk 1410: 'Be Quotable' Guerilla Campaign

August 01, 2010Filed under Media and Media, Publications
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Talk 1410 Be Quotable

Problem: need to create awareness for new brand position of being opinionated, informational and memorable
Solution: guerilla ads posted around topical, controversial city sites
Function: place guerilla signage all around the city at controversial locations

Advertising Agency:Spring, Vancouver, Canada
Creative Director:Rob Schlyecher
Art Director:James Filbry
Design Director:Perry Chua
Copywriter:Jessica Mori
Designer:Simon West
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