Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema.
Creative Director:Tim Stubane, Birgit Van Den Valentyn
Art Director:René Gebhardt, Björn Kernspeckt
Executive Creative Director:Stefan Schulte
Chief Creative Officer:Amir Kassaei
Account Director:Stephen Kimpel
Account Manager:Petrick Baschinski
Graphic:Peter Schönherr, Anke Zink