Ikea: Cinema catalogue

August 16, 2010Filed under Media and House, Garden, Pets

Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema.      

Advertising Agency:DDB, Berlin, Germany
Creative Director:Tim Stubane, Birgit Van Den Valentyn
Art Director:René Gebhardt, Björn Kernspeckt
Executive Creative Director:Stefan Schulte
Chief Creative Officer:Amir Kassaei
Account Director:Stephen Kimpel
Account Manager:Petrick Baschinski
Graphic:Peter Schönherr, Anke Zink
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