Wildaid: Shark, Bear, Elephant

July 07, 2010Filed under Outdoor and Public Interest, NGO

No buying. No selling. No slaughter.

The actual glass in front of these posters was fractured as though a bullet had been shot through it. In the bullet hole is a coin suggesting that if you spend a cent on the illegal trade of endangered animals you may as well pull the trigger yourself.

Advertising Agency:JWT, Shanghai, China
Executive Creative Director:Sheungyan Lo, Yang Yeo
Creative Director:Grace Liu, Roy Yeo, Cecilia Zhu
Art Director:Daisy Zeng, David Mo
Copywriter:Jun Qian
Digital Imaging:Xin He Imaging
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