Tnuva's Chocolate Dessert: Sweet Remedy for Broken Hearts

July 13, 2010Filed under Online and Food

The Challenge: Promoting the new Tnuva Chocolate Dessert – the perfect cure for a broken heart – using a tiny media budget.
The Insight: When subscribers to online dating websites are absent for a long time, and then sign-in again – it always means they were dating someone, and then broke up.
The Solution: Subscribers to Israeli JDate, who signed-in after a minimum of 7 days absence – got a personalized banner, offering them a cure for their broken heart: a free Tnuva’s Chocolate Dessert!

Advertising Agency:Mccann, Tel Aviv, Israel
Vp Creative:Eldad Weinberger
VP Digital Creative:Eyal Carmi
Creative Director:Ido Ben Dor
Art Director:Mel Caspi
Copywriter:Sahar Lewenstein
Digital Production Direction:Max Shcherbakov, Tammy Katz-Zara
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