How do we get people to make a donation this Holiday season? We capture the attention of the public in the same place where they are shopping for gifts and spending money. We show them a product that is tangible and activate their participation by demonstrating that the hope in peoples lives depends on them purchasing this product: a book whose pages are blank, whose stories are written with the ink of hope.
Creative Director:Óscar López-Sáinz
Art Director:Julita Pequeño, Seve Ruiz
Photographer:Ricardo Saez, Rodolfo Gomez
Additional Credits:Natacha Martin, Alvaro Aparicio, Anto Ojeda