The Red Cross Spain: The Red Cross Hope Store

July 26, 2010Filed under Media and Public Interest, NGO
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How do we get people to make a donation this Holiday season? We capture the attention of the public in the same place where they are shopping for gifts and spending money. We show them a product that is tangible and activate their participation by demonstrating that the hope in peoples lives depends on them purchasing this product: a book whose pages are blank, whose stories are written with the ink of hope.

Advertising Agency:Leo Burnett Iberia, Madrid, Spain
Creative Director:Óscar López-Sáinz
Art Director:Julita Pequeño, Seve Ruiz
Copywriter:Óscar López-Sáinz
Photographer:Ricardo Saez, Rodolfo Gomez
Additional Credits:Natacha Martin, Alvaro Aparicio, Anto Ojeda
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