Swatch: Seasons

July 25, 2010Filed under Film and Personal accessories
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Crossroads Director Harvey in collaboration with RH Advertising, just completed a beautiful spot for watchmaker Swatch. The :30 Seasons spot, used a number of imaginative techniques to create a surreal and abstract golden snowball fight that appears to take place in the vastness of deep black space.

Seasons opens on what appears to be a shimmering golden meteor whistling toward the camera in slow motion through space and exploding in a cloud of dust and glitter that settles in extreme slow motion on a previously hidden woman, who appears as a stylishly dressed silhouette. The mesmerizing figure then flings a golden snowball into space, setting off a spectacular golden-glittery snowball fight between countless similar gold-silhouetted characters. The glitter highlights modern snow jackets, amazing directional hairstyles, snow shades and footwear in this happening crowd. The spot closes with a golden snowball whistling toward the camera and exploding into a shower of sparks falling through the blackness to reveal the beautifully lit Perles D'Encre Swatch watch sparkling in the darkness, the fallout of the snowball shimmering around it. The music, handled by Point Blank, London is a perfect complement to the mysterious snowballs hurdling through space and exploding. Magical twinkles over the exploding snowballs and the Swatch reveal add to the awe of the event and create a wondrous sense that something special and valuable is being revealed. Post house Envy, worked closely with Harvey in the studio, monitoring the blacked out set and gold glitter snowballs.

"It was a very messy shoot in that glitter covered everyone and everything," stated Harvey. "While technically challenging from various angles, we were able to come up with a number of techniques that simplified and sped up the process."

Advertising Agency:RH Advertising, USA
Creative Director:Franco Reda
Client Director:Matthew Howells
Client Support:Paula Chapman Weston
Production Company:Crossroads
Director:Harvey
Producer:Francesca Barnes, Rachel Stones
Ep:Carly Stone
Telecine:Rushes
Colorist:Simone Grattarola
Post Production:Envy
Lead VFX:Marcus Dryden
Nuke:Olivia O'Neil
VFX Support:James Knopp
Particle Generation:James Knopp
3d:Howard Bell
Composer:Eddie Yanez
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