Brief: Raise awareness about the benefits of extended health coverage.
While we often think about the things that we can do to prevent illness like watching our diet, exercising and avoiding the spread of germs, we don’t always consider the importance of having health insurance. At the peak of flu season, Pacific Blue Cross gave shoppers a place to cleanse their hands with a helpful reminder to look after their health.
Creative Director:Dean Lee, Cosmo Campbell
Art Director:Daryl Gardiner
Account:Brett Macfarlane, Marie-Carmen Abesamis