McDonald's: Piccadilly signs

July 12, 2010Filed under Outdoor and Food

The McDonald’s giant interactive LED billboard at London’s Piccadilly Circus was created to do more than just sell burgers, It is an interactive poster allows the 34 million people that pass it every year to actually live the brand’s value of Simple Easy Enjoyment. Using a series of 40 second iconic still and moving images, people can take pictures of them with our poster as a backdrop and create a fun photo of them appearing to wear or do something. The digital technology allows us to display a variety of creative executions - London-centric (e.g. bowler hat), seasonal (e.g. umbrella) and tactical (e.g. Mother’s Day, Halloween). Already in the short time that the poster has been live, a Flickr group has been created and when you go down to Piccadilly Circus you’ll now see people striking strange poses as they manoeuvre into position for their perfect shot.

Advertising Agency:Leo Burnett, London, United Kingdom
Creative Director:Jonathan Burley
Copywriter:Garry Munns, Monty Verdi
Art Director:Garry Munns, Monty Verdi
Photographer:Tiff Hunter
Post Production:The Moving Picture Company
Director:David Haupt
Producer:Lieanna Campbell
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