Land Rover: Inuktitut Path Puzzle, Tibetan Scramble, Cherokee Jumble, Mongolian Sudoku

July 15, 2010Filed under Print and Automotive
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Inuktitut Path Puzzle - Starting at the arrow, move along the path to connect the letters in such a way that they spell a famous quote. Some letters can be used more than once. You can also move forward and backward along the path.

To promote the globe-trotting spirit of the Land Rover. Each execution features ordinary puzzles in scripts of exotic languages from far corners of the world. This created an interactive yet cost-effective way to highlight the Land Rover brand's thirst for adventure.

Tibetan Scramble - Using the given vowels and consonants, make as many words as possible, always including the central letter. Average: 11 words Good: 15 words Excellent: 26 words

To promote the globe-trotting spirit of the Land Rover. Each execution features ordinary puzzles in scripts of exotic languages from far corners of the world. This created an interactive yet cost-effective way to highlight the Land Rover brand's thirst for adventure.

Cherokee Jumble - Unscrable these four jumbles, one letter to each square, to form four ordinary words. Then arrange the circled letters to form the big word.

To promote the globe-trotting spirit of the Land Rover. Each execution features ordinary puzzles in scripts of exotic languages from far corners of the world. This created an interactive yet cost-effective way to highlight the Land Rover brand's thirst for adventure.

Mongolian Sudoku - Feel the grid so that every column, every row and every box contains the digits one to nine.

To promote the globe-trotting spirit of the Land Rover. Each execution features ordinary puzzles in scripts of exotic languages from far corners of the world. This created an interactive yet cost-effective way to highlight the Land Rover brand's thirst for adventure.

Advertising Agency:Y&R, Dubai, United Arab Emirates
Executive Creative Director:Shahir Zag
Creative Director:Komal Bedi Sohal, Shahir Zag
Art Director:Komal Bedi Sohal, Shahir Zag
Copywriter:Komal Bedi Sohal, Shahir Zag
Account Planner:Nadine Ghossoub
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