RBC Olympic Torch Relay Sponsorship: Flame Trail

June 26, 2010Filed under Film and Banking, Financial Services
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In support of the 2010 Olympic Winter Games, The Royal Bank of Canada has sponsored the Olympic Torch Relay on its route across our vast country of Canada. It is to be the longest torch run in the history of the Olympics, and this spot was produced to create anticipation for the event and to capture the spirit of these moments leading up to the Games.

Advertising Agency:BBDO, Toronto, Canada
Creative Director:Carlos Moreno, Peter Ignazi
Copywriter:Craig Mcintosh
Art Director:Jaimes Zentil
Director:Chris Sargent
Production Co & City:Soft Citizen
Producer:Ed Callaghan Exec. Producer: Eva Preger
Director Of Photography:Chris Sargent
Post Production & City:The Mill, Conform: Andy @ SOHO Post
Editor & Company:Ross Birchall, Bijou Editorial. Toronto
Music & Music Publisher:Apollo Music
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