Power of Movement: Biker, Goth

June 22, 2010Filed under Film and Recreation, Leisure, Sports

Power of Movement was started in 2007 by the Arthritis and Autoimmunity Research Centre Foundation, which is part of University Health Network. What started as a grassroots Toronto-based yoga fundraiser has since grown to become a Canada-wide campaign, raising funds and awareness for this often misunderstood group of diseases which affect people of all ages. Through Power of Movement, Canadians of all ages are celebrating their mobility in hopes of finding better treatments and ultimately, cures.

Advertising Agency:John St, Toronto, Canada
Creative Director:Stephen Jurisic, Angus Tucker
Art Director:Stuart Campbell
Copywriter:Jennifer Rossini
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