Pedigree Dentastix: Doggie dentures

June 02, 2010Filed under Print and House, Garden, Pets

Doggie dentures
Because brushing is just too hard.
Or, there's Dentastix:
The treat that's clinically proven to reduce up to 80% of tartar buildup.

Most dog owners never think about it, but oral care is actually incredibly important to dogs. Gum disease can lead to heart disease and all kinds of other serious problems. But who wants to see an ad campaign that shows tartar build up and red, painful gums? So we developed a more entertaining and engaging way to bring people into the conversation. Doggie Dentures. This ridiculous product helps us make the point that there are serious
consequences to not taking care of your dog's teeth, but in a much more entertaining way.

Advertising Agency:Tbwa\Chiat\Day, Los Angeles, USA
Chief Creative Officer:Rob Schwartz
Group Creative Directors:Chris Adams, Margaret Keene
Art Director:Denise Zurilgen
Copywriter:Eric Terchilla
Production Co:Mjz
Director:Rocky Morton
Director Of Photography:Kris Kachikas
Prod. Co. Producer:Helen Hollien
Editor:Dan Oberle
Asst Editor:Eileen Miraglia
Post Producer:Joni Wright
Colorist:Mike Pethel
Audio Mixer:Rohan Young
Vfx:The Mill
VFX Exec Producer:Sue Troyan
Vfx Producer:Arielle Davis
Lead Flame:Billy Higgins
Flame Assist:Becky Porter
Lead CG:Steve Beck
Cg:John Leonti
Photographer:Josh Withers, Arthaus
Post Production:E-Graphics
Art Producer:Marissa Serritella
Print Producer:Aliza Grover, Janet Perez
Project Manager:Aliza Grover, Janet Perez
Account:Peter Bracegirdle, Claire Telling, Go Wakimoto, Rachelle Hedges
Planner:Oke Müller, Rudi Anthony, Michelle Dickens
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