Nike: Yuna's JDI

June 23, 2010Filed under Print and Fashion, Clothing, Footwear
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Will she able to do it without mistakes?

Every athlete lives for the gold medal.

200 points doesn't surprise anyone.

Delivering Nike core brand spirit “Just Do It” effectively to target audience with showing Yuna’s(the hottest athlete ever in Korea) most genuine aspect of herself as an athlete rather than emphasizing her angelic and girlish figure shown in other advertising campaigns till now.

Advertising Agency:Diamond Ogilvy, Seoul, South Korea
Executive Creative Director:Wain Choi
Creative Director:Jaehyuk Jang
Art Director:Changyun Baek, Hyoyeon Kim, Ann Kidder
Copywriter:Hoyoung Kim, Kyungsic Park
Photographer:Russell Monk
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