Knorr Sidekicks: Salty Mask

June 27, 2010Filed under Film and Food

To generate interest in the Salty character we created a series of web videos. The videos were to be used as content to support a social media campaign that shared with consumers what Salty was doing now that he is no longer needed as much at Sidekicks. At the end of the web videos, consumers were directed to the Sidekicks website to learn more about the product offering and to participate in a promotion to “Buy 3 packs of Sidekicks and get a free Salty & Pep Shaker” offer.

Advertising Agency:DDB, Toronto, Canada
Creative Director:Andrew Simon 

Associate Creative Director:Paul Wallace 

Art Director:Paul Wallace, Jorgen Stovne 

Copywriter:David Ross, Ryan Hamacher 

Account:Wendy Caricari, Jaqui Faclier, Rachel Selwood, Tamara Gervais, Emily Ward 

Manager Community Engagement:Dana Rudelier
Supervisor Community Cultivation:Matthew Nelson
Manager Community Cultivation:Cameron Reed
Production Company:Sons and Daughters 

Executive Producer:Dan Ford 

Line Producer:Rob Allan
Director Of Photography:Adam Marsden 

Character Design:Bigshot Toyworks 

Editorial:Pete McAuley, Axyz, Toronto 

Visual Effects:Axyz, Toronto 

VXF Producer:Irene Payne 

Compositor:James Andrews 

Animators:Dennis Turner, Mario Marengo 

Colourist:Bill Ferwerda, Notch, Toronto 

Music & Sound Design:Paul Seeley
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