Juicy Fruit: Rex, Cannibal, Shark

June 25, 2010Filed under Print and Food
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There is a much juicier chew

There is a much juicier chew

Wrigley’s wanted to position Juicy Fruit as a gum packed full of delicious juicy flavour. Solution: To highlight this 'Juicier Chew' benefit DDB Sydney showed various animals and cannibals choosing to chew Juicy Fruit over their usual diet.

Advertising Agency:DDB, Sydney, Australia
Photographer:Jeremy Park
Executive Creative Director:Matt Eastwood
Creative Director:Mark Harricks
Art Director:Simon Johnson
Copywriter:Charlie Cook
Producer:Corina Slack
Typographers:Jay Young, Erwin Santoso
3d:Cream
Retoucher:Cream
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