Hôtel de Glace of Canada: Frozen messengers

June 20, 2010Filed under Media and Transport, Tourism

Objective: Promote the Grand Opening of the Hôtel de Glace in Quebec City, Canada.
Issue: The Hôtel de Glace is a green project so the campaign as to be too.
Solution: They put a lots of snowman everywhere in the city with to Hôtel de Glace’s logo on their belly. A green way to interact with the environment of the population.

Advertising Agency:anecdote marketing, Quebec, Canada
Creative Director:Simon Allard
Art Director:Simon Veilleux
Photographer:Simon Veilleux
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