Honda Acura ZDX: Middle

June 18, 2010Filed under Print and Automotive

When it comes to design, the middle is no place to be.
As the first concept from the new Acura Design Studio, the ZDX represents a dramatic shift in how cars are created. New processes were invented. Old ideas discarded. The entire approach was completely rethought. And what emerged wasn't just a car that avoids the middle. But one that could not possibly be further from it.
Acura Advance

Advertising Agency:rp&, Santa Monica CA USA
RPA:David Smith
Chief Creative Officer:David Smith
Creative Director:John Hage
Head Of Art:Phillip Squier
Art Director:Adam Groves
Copywriter:Zac Ryder
Photographer:John Midgley
Production:Lillian Lisa
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