Honda Acura ZDX: Middle

June 18, 2010Filed under Print and Automotive
views
0
comments

When it comes to design, the middle is no place to be.
As the first concept from the new Acura Design Studio, the ZDX represents a dramatic shift in how cars are created. New processes were invented. Old ideas discarded. The entire approach was completely rethought. And what emerged wasn't just a car that avoids the middle. But one that could not possibly be further from it.
Acura Advance

Advertising Agency:rp&, Santa Monica CA USA
RPA:David Smith
Chief Creative Officer:David Smith
Creative Director:John Hage
Head Of Art:Phillip Squier
Art Director:Adam Groves
Copywriter:Zac Ryder
Photographer:John Midgley
Production:Lillian Lisa
Prev
press ‹ on your keyboard
press › on your keyboard
Next
Ads by the same Agency
:|