Honda Acura ZDX: Exclamation

June 21, 2010Filed under Film and Automotive

A fully integrated national advertising campaign for the launch of the all-new Acura ZDX began on Feb. 1. The strategy developed by Acura’s agency of record, rp&, a division of RPA, celebrates Acura’s advanced coupe concept, the first from Acura’s new design studio. The campaign builds on the momentum used to produce the all-new ZDX. Designers, given absolute freedom, collaborated with engineers every step of the way to ensure that the finished vehicle stayed true to the original sketches. Their passion, commitment and inspiration are thematically reflected throughout the campaign.

Advertising Agency:rp&, Santa Monica CA USA
Creative Director:John Hage, Jens Gehlhaar
Head Of Art:Phillip Squier
Evp:David Smith
Chief Executive Officer:David Smith
Executive Producer:Jack Epsteen, Mary Ann Marino, Ned Brown
Production Company:Park Pictures
Director:Lance Acord
Dp:Lance Acord
Line Producer:Caroline Kousidonis
Editorial Company:Rock Paper Scissors
Editor:Angus Wall
Colorist:Stefan Sonnenfeld CO3
Vfx Company:A52
2D artists:Federico Saccone, Stefan Gaillot
Graphics:Brand New School
Art Director:Ludovic Schorno
Designers:Mark Kulakoff, Andy Bernet, Paul Lee, Ryan Zunkley
Animators:Sam Sparks, Cameron Walser, Mark Kim, David Silvers
Producer:Darren Jaffe
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