Honda Acura ZDX: Concept, This is Not New

June 05, 2010Filed under Print and Automotive
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All cars begin as a concept. On rare occasions, they end as one.
It began as an idea unburdened by limitations. And in the end, despite the practicality of manufacturing and challenges of production, it remained one. Introducing the first creation from Acura Design Studio — the ZDX four-door coupe concept. Introducing Next.
Acura. Advance

This is not new.
New has gotten old. It's exhausted, winded and has seen better days. So let's not call this new. Let's settle on something else. Let's simply call this next. Introducing the first creation from Acura Design Studio — the ZDX four-door coupe concept. Introducing Next.
Acura Advance

Advertising Agency:rp&, Santa Monica CA USA
RPA:David Smith
Chief Creative Officer:David Smith
Creative Director:John Hage
Copywriter:John Hage
Head Of Art:Phillip Squier
Photographer:John Midgley
Production:Shirley Tuber
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