GoodNites: Wildfire, Sea, Rain

June 05, 2010Filed under Print and House, Garden, Pets

Brief: Bed wetting can be an embarrassing experience for young kids. Now with Huggies Good-Nites, kids can live out their nighttime bathroom dreams worry-free.

Solution: Existing ads for safety pants show bed wetting in a negative light. Blocking accidents becomes the main message. Children must not feel scolded while learning to stop nighttime accidents. Our campaign shows going to the bathroom positively, encouraging parents to alter their stereotypes.

Advertising Agency:Diamond Ogilvy, Seoul, South Korea
Executive Creative Director:Wain Choi
Creative Director:Jaehyuk Jang
Art Director:Changyun Baek, Hyoyeon Kim, Ann Kidder
Copywriter:Hoyoung Kim, Kyungsic Park
Illustrator:Ilsung Na
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