Centraal Beheer: Just call us live accidents

June 07, 2010Filed under Media and Banking, Financial Services

For our new "Just call us" campaign, we brought the slogan to the people. We built several LIVE accidents and placed these all around the country. Anyone could step into these accidents. And that generated thousands of unique photographs. At the "Just call us" LIVE website, people could download their own photo and vote for their favorite photos. The 80 photos that got the most votes were eventually used as outdoor posters. In this way, the Dutch people themselves determined what the new "Just call us" campaign looked like.

Advertising Agency:DDB Amsterdam, Netherlands
Art Director:Robert Van Der Lans, Dennis Baars
Copywriter:Ruben Sonneveld, Erik Falke
Illustrator:Joris Blomjous
Photographer:Mark Groen
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