Carlton & United Breweries Mercury Beer: Mercury Awards

June 07, 2010Filed under Online and Alcoholic Drinks

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Clemenger BBDO Melbourne has launched an integrated campaign for Mercury Cider – the world’s most underappreciated drink. Mercury was first crafted in 1911 by Frenchman Auguste Bonamy in Hobart’s old convict Malthouse. In the seclusion of Tasmania, he combined the best European methods with local ingredients to press a robust, full-bodied cider. Mercury Cider has been somewhat of a hidden gem; hence the 98 Years of Underappreciation campaign. The Mercury Cider Awards website is asking people to submit the thing or person they think has been most underappreciated over the last 98 years for the chance to win a free slab of Mercury Cider every Friday. Nominations so far include ‘The Terror of Tiny Town’ (history’s only all-midget western), Malcolm Turnbull (is being stabbed from in front better than being stabbed from behind?), the Castle Thunder Sound (originally recorded in 1931 and used in countless spooky movies since), and Extreme Cheese Rolling (don’t ask).

Advertising Agency:Clemenger Fusion, Melbourne, Australia
Check out the site:www.Mercuryawards.Com.Au
Executive Creative Director:James Mcgrath
Creative Director:Josh Robbins
Creative:Nick Kelly, Quenton Miller
Craft:Joe Kelava, Musonda Katongo
Design:Joe Kelava, Musonda Katongo
Account Director:Paul Mcmillan, Phil Baker
Account Manager:Nick Harvey
Planner:Mike Derepas
Digital Producer:Sam Hodgson
Interactive Developer:Daniel Zabinskas
Interactive Designer:James Gilbert
Print Producer:Mary Darzi
Traffic:Karen Quinn
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