Cadbury Picnic chocolate bar: No picnic

June 05, 2010Filed under Media and Food

A Picnic chocolate bar is chewy, nutty and difficult to eat. GPY&R Melbourne challenged its audience to eat a Picnic in the space of a :30 commercial break. People filmed themselves using mobile phones, webcams and handycams and then created their own TV ads using the website, In an Australian first, every single ad that went to air on television (200+) was unique, and created using the website.

Advertising Agency:George Patterson Y&R, Melbourne, Australia
Ecd:Ben Coulson
Art Director:Ben Couzens, Stephen Joss
Creative Director:Ben Couzens, Jim Ingram
Copywriter:Jim Ingram
Digital Producer:Carrie Burman
Digital Developer:Beau Rushton
Flash Developer:Jadon Baker
Account Director:Mike Napolitano
Account Manager:Alice Mason
Head Of Planning:Kate Smither
Head Of Digital Strategy:Luc Wiesman
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