Cadbury Picnic chocolate bar: No picnic

June 05, 2010Filed under Media and Food
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A Picnic chocolate bar is chewy, nutty and difficult to eat. GPY&R Melbourne challenged its audience to eat a Picnic in the space of a :30 commercial break. People filmed themselves using mobile phones, webcams and handycams and then created their own TV ads using the website, http://www.itsnopicnic.tv. In an Australian first, every single ad that went to air on television (200+) was unique, and created using the website.

Advertising Agency:George Patterson Y&R, Melbourne, Australia
Ecd:Ben Coulson
Art Director:Ben Couzens, Stephen Joss
Creative Director:Ben Couzens, Jim Ingram
Copywriter:Jim Ingram
Digital Producer:Carrie Burman
Digital Developer:Beau Rushton
Flash Developer:Jadon Baker
Account Director:Mike Napolitano
Account Manager:Alice Mason
Head Of Planning:Kate Smither
Head Of Digital Strategy:Luc Wiesman
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