BudgetAir.nl: T-shirts

June 24, 2010Filed under Media and Transport, Tourism
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Dutch broker BudgetAir.nl sells the cheapest plane tickets, guaranteed. So they sent several promotor-travellers to the international airport of Amsterdam, wearing these provocative T-shirts. The objective: evoking jealousy among all other travellers. Even the passengers on the plane were informed. All flight long.

Advertising Agency:New Message, Amsterdam, Netherlands
Creative Director:Lennart Wienecke, Hugo Rütter
Art Director:Chris Sant
Copywriter:Dieuwer Bulthuis
Illustrator:Michel Robert
Account Director:Anne-Britt Van Uchelen
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