Dutch broker BudgetAir.nl sells the cheapest plane tickets, guaranteed. So they sent several promotor-travellers to the international airport of Amsterdam, wearing these provocative T-shirts. The objective: evoking jealousy among all other travellers. Even the passengers on the plane were informed. All flight long.
Creative Director:Lennart Wienecke, Hugo Rütter
Art Director:Chris Sant
Account Director:Anne-Britt Van Uchelen