Boy Scouts of America: Prepared

June 22, 2010Filed under Print and Recreation, Leisure, Sports
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(LETTER)
February 8th, 1910
Dear Editor,
Enclosed is the artwork for our upcoming Boy Scouts of America centennial advertisement. Please place and run in you publication in 100 years.
Sincerely yours,
W.F. Webster
Council President,
Boy Scouts of America

(ARTWORK)
BE PREPARED.
Boy Scouts of America
Celebrating 100 years of Scouting.

Known for their famous "BE PREPARED" motto, the Boys Scouts of America would be just the type of organization to submit their centennial advertisement 100 years in advance. This ad uses history to demonstrate that there's nothing Boy Scouts aren't prepared for, even anniversaries.

Advertising Agency:Martin Williams, Minneapolis, USA
Executive Creative Director:Tom Moudry
Creative Director:Jeff Tressider
Art Director:Toby Balai
Copywriter:Adam Ridgeway
Photographer:Todd Carlson, Stock
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