The fact that you breathe doesn't mean you're alive" (Alfa Romeo's slogan in Israel). "Is it factually true?"
Upon launching the new Alfa MiTo in Israel, Alfa Romeo decided to challenge their slogan "The fact that you breathe doesn't mean you're alive". We took 12 drivers, hooked them up to a pulse-monitoring watches, documented a regular test-drive and checked how their heart responded to the new Alfa MiTo.
Creative Director:Ranen Carmel
Art Director:Nimrod Ben Yehoshua
Strategic Planner:Yoni Lahav
Account Manager:Maya Shalev