121.ro: Tree

June 14, 2010Filed under Direct Marketing and Public Interest, NGO

This Christmas, don't drink and drive.

An initiative of 121.ro subscriber of European Charter for Traffic Safety. In association with Saatchi&Saatchi. With the support of Solstice Travel and Romanian Police.
The item was produced in 10000 pieces and distributed during the weeks before Christmas in gas stations across Romania.

Advertising Agency:Saatchi&Saatchi, Bucharest, Romania
Creative Director:Jorg Riommi
Head Of Art Direction:Daniela Nedelschi
Art Director:Laura Iane
Copywriter:Theodora Szabo
Production:Adrian Codreanu
Account Manager:Anca Luca
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