121.ro: Tree

June 14, 2010Filed under Direct Marketing and Public Interest, NGO
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This Christmas, don't drink and drive.

An initiative of 121.ro subscriber of European Charter for Traffic Safety. In association with Saatchi&Saatchi. With the support of Solstice Travel and Romanian Police.
The item was produced in 10000 pieces and distributed during the weeks before Christmas in gas stations across Romania.

Advertising Agency:Saatchi&Saatchi, Bucharest, Romania
Creative Director:Jorg Riommi
Head Of Art Direction:Daniela Nedelschi
Art Director:Laura Iane
Copywriter:Theodora Szabo
Production:Adrian Codreanu
Account Manager:Anca Luca
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