The Times: Rugby

May 13, 2010Filed under Media, Print and Media, Publications
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Time it's in a rush. My fingers, deep into my palms... tick... deeper.
Tock... tighter. Then it happens. The first blinding try.
The Times. Official Media Partner Of The Emirates Airlines Dubai Rugby Sevens. Dec 3-5, 2009.

They claw the earth till it bleeds. Their feet, dug in like pillars.
Then they leap and tear through the air in front of them.
The Times. Official Media Partner Of The Emirates Airlines Dubai Rugby Sevens. Dec 3-5, 2009.

There's a surge around me.
THe stands quiver. The knees bend.
The body rises. The eyes behold. It's on.
The Times. Official Media Partner Of The Emirates Airlines Dubai Rugby Sevens. Dec 3-5, 2009.

Locked and frozen. Heads. Shoulders. Arms.
In a flash, the ground shakes. The bones rattle.
It's now the epicentre.
The Times. Official Media Partner Of The Emirates Airlines Dubai Rugby Sevens. Dec 3-5, 2009.

It's no ordinary roar.
From my gut it swells. Face red. Taut veins, in my neck, straining t burst.
Again and again.
The Times. Official Media Partner Of The Emirates Airlines Dubai Rugby Sevens. Dec 3-5, 2009.

There's no prayer that I say not a word I utter but my.
Lips move in a silent chant run run run.
The Times. Official Media Partner Of The Emirates Airlines Dubai Rugby Sevens. Dec 3-5, 2009.

Eyes riveted on the oval.
Every bounce, every pouncem triggers a ripple.
Delirious and dizzy, we rise and fall in waves.
The Times. Official Media Partner Of The Emirates Airlines Dubai Rugby Sevens. Dec 3-5, 2009.

Advertising Agency:JWT, Dubai, United Arab Emirates
Creative Director:Chafic Haddad
Art Director:Layan Aziz
Copywriter:D V Hari Krishna
Account Head:Prabhakar Iyer
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