Nissan Qashqai: Clothes, Window

May 16, 2010Filed under Print and Automotive
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Qashqai. Urbanproof.

Qashqai. Urbanproof.

In the cities that seem more crowded and tougher than ever, each day is a battle for a parking spot or a minute less in your delay. Nissan Qashqai is the perfect car to confront the urban jungle - as the true crossover, it perfectly combines the capabilities of an off-road, 4x4 car, with the intuitive but long crafted city skills offered by a compact car. We valued the concept – “urban adventure” - through a series of layouts that pays a compliment to our target’s intelligence: only one detail reveals that it’s actually an urban landscape (a lighted window or washed clothes for air dry).

Advertising Agency:Publicis, Bucharest, Romania
Creative Director:Razvan Capanescu
Art Director:Cristian Costea
Copywriter:Carmen Dobrescu
Digital Artist:Cristian Costea
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