McDonald's: Russian dolls

May 07, 2010Filed under Direct Marketing and Food

During the Olympic Winter Games in Vancouver, the Russia House was located right across the street from a flagship McDonald¹s location. These Big Mac boxes based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other, were sent over to welcome them. Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic. 100s of sets of boxes were then placed in McDonald¹s take-out bags and dropped off at the Russia House for members of the Russian delegation.

Advertising Agency:Cossette, Vancouver, Canada
Creative Director:Bryan Collins, Rob Sweetman
Art Director:Scott Schneider
Copywriter:Jeff Shorkey
Designer:Rob Horsman
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