Marie Claire: Clothing trail

May 28, 2010Filed under Media and Media, Publications
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Problem: Due to on-shelf clutter, Marie Claire’s flagship ‘Naked Issue’ isn’t standing out.
Solution: To create the illusion that a woman had undressed on her way ‘into the Naked Issue’, we created floor decals that look like a trail of clothing which led up to the magazine.

Advertising Agency:Net#Work BBBDO, Johannesburg, South Africa
Creative Director:Ivan Johnson
Art Director:Ross Nieuwenhuizen
Copywriter:Mike Pearson, Carla Kotze
Photographer:Barry White, Helena Rautenbach
Retoucher:Rafiek Newman
Producer:Nicole Buss
Make-Up:Jade Leggett
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