Lincoln: Shiny Toy Guns Campaign

May 13, 2010Filed under Online and Automotive

To view the commercial, music video and making of visit:

For the current Lincoln music promotion and integrated ad campaign via Team Detroit, Wild Plum Director Shane Drake teamed with visual effects company Ntropic to create a visually striking commercial and music video for electronica/indie rock rising stars Shiny Toy Guns.

In each, the Shiny Toy Guns glittery performance of Peter Schilling's hit Major Tom comes alive against a backdrop of screens showcasing the Lincoln MKZ. Ntropic designed the media projected on giant LED screen walls, which were then filmed with the live performance at the Orpheum theater for both the commercial and music video. Ntropic also provided graphics treatments, color correction and final composite.

For the backgrounds projected behind the band, Ntropic created a series of distinct environments designed to complement the galactic, ethereal quality of the song, while staying consistent with the intercut Lincoln MKZ commercials. These worlds were created by combining practically shot light elements with fully dimensional CG sets built in Maya, After Effects and Inferno.

In keeping with the live in-the-moment feeling of the performance it was decided to use super-bright LED screens behind the band rather than taking a more conventional green-screen approach.

Advertising Agency:Team Detroit, Dearborn, USA
Executive Producer:Mike Stark, Shelby Sexton, Dana Townsend
Copywriter:John Godsey
Art Director:Beth Hambly
Production Company:Wild Plum
Director:Shane Drake
Head Of Production:Sandy Haddad
Line Producer:Ted Robbins
Director Of Photography:Maz Makhani
Production Designer:Charles Infante
Editor:Walter May
Visual Effects:Ntropic
Creative Director:Nathan Robinson, Simon Mowbray
Inferno Artist:Simon Mowbray, Alaina Goetz, Jesse Boots
Cg Artist:James McCarthy
Lustre Colorist:Marshall Plante
Producer:Melissa Warhaftig
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