East Coast Trains: London to York / Leeds

May 13, 2010Filed under Outdoor and Transport, Tourism

Miniature Prices.

Dentsu London have extended their OMiniature Prices' campaign for East Coast beyond traditional media. By constructing a number of Miniature Poster sites and placing them around London Dentsu wanted to get the idea of Miniature Prices in direct contact with consumers. Dentsu created their small dioramas and tiny to-scale artwork for the posters which were placed on the pavement for people to discover.

Advertising Agency:Dentsu London, United Kingdom
Executive Creative Director:Andy Lockley
Art Director:Andy Preston, Jon Foye
Copywriter:Joe Williams
Typographer:Doug Lyon
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