Carsa Laptop Promotion: Maid, Cashier, Security Guard, Fruit Seller

May 18, 2010Filed under Film and Electronics, Technology
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In Peru, a low class person and a laptop seem not to match. Deep rooted cultural and even racist prejudices along with the "status" imagery around the product would suggest for many people that the laptop being carried by a maid can only be the housewife's or even the children's housewife laptop, if not stolen but never hers. This campaign from Y&R Lima beats that paradigm.

Advertising Agency:Y&R, Lima, Peru
Executive Creative Director:Flavio Pantigoso
Head Of Art:Christian Sanchez
Copywriter:Flavio Pantigoso, Daniel De Leon
Art Director:Hiroshi Sagawa, Eduardo Camino
Assistant Producer:Michel Motte
Production:Cinesetenta
Director:Jorge Pablo Quiroz
Assistant Director:Jose Carlos García
Director Of Photography:Ricardo Rodríguez
Editor:Cristina Patiño
Executive Producer:Paola Pastrana
Field Productions:César Azcoytia, Olenka Sánchez
Post Production:Cinesetenta
Post Producer:Jaime Oyakawa
Audio:Vinylo Sound
Producer Audio:Ricardo Núñez
Account Director:Eduardo Grisolle
Planner:Eduardo Grisolle
Account Supervisor:Carla Wilson
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