Adidas: The Feather Leads to the Revolution

May 23, 2010Filed under Film and Fashion, Clothing, Footwear
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Commentary: A free kick coming up in the final half loss time!
Will this be the last chance?
Shunsuke Nakamura!!
If he makes it, it’s a major comeback!
Shunsuke: Remember…
3 Legged Crow: The chosen one… The road to become the world’s Top 4 is interminably harsh. I dare you to reach it
Shunsuke: Go forward!
3 Legged Crow: Excellent. I bestow you with technique
Commentary: GOOOOAAAAL! It’s an upset!
Title: EVERY TEAM NEEDS THE FANTASISTA
The technique that leads Japan to revolution

Remember…
The road to become the world’s Top 4 is interminably harsh.
I bestow you with technique

EVERY TEAM NEEDS THE FANTASISTA
The technique that leads Japan to revolution

Raise the revolution.
Impossible Is Nothing.

adidas Japan has kicked off its latest phase of World Cup activities with an animated comic featuring national hero, Nakamura Shunske. The digital piece, created by TBWA\HAKUHODO, is the first in a series describing the journey of the Japan team through to the World Cup and will help create the spark that will start a revolution with Japanese fans as they cheer on the National Team.

Advertising Agency:Tbwa\Hakuhodo, Tokyo, Japan
CD+PL:Kazu Sato
Pl+C:Hideyuki Tanaka, Masaharu Kumagai
Art Director:Hirofumi Nakajima
Account:Taro Sato
Director:Daichi Yasuda (VUNO)
Illustration:TERU (Mashcomix)
Producer:Kentaro Kinoshita
Pm:Hideki Harada
Narration:Kotaro Asa (Osawa Jimusho)
Production Company:MONSTER ULTRA INC.
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