Warburtons Bread: Burnt loaf

April 17, 2010Filed under Film and Food

We wanted to hero the care & attention that the Warburtons family dedicates to the baking of their bread. It is this care that has ensured the freshest, best quality bread is still delivered to families throughout the UK, every day of the year. This has been bought to life in a TV campaign which takes an ordinary scene – such as the daily departure of the bread delivery vans from a Warburton’s bakery – and exaggerates it for dramatic effect, creating a parody of an emotional scene in an epic Hollywood feature film. In the same way, the print ads show real Warbutons staff in their daily work roles, ensuring the bread is the very best quality.

Advertising Agency:Rainey Kelly Campbell Roalfe/Y&R, London, United Kingdom
Creative Director:Mark Roalfe
Art Director:Mark Waldron, Dave Godfree
Planner:Ben Kay, Liz Wolstenholme
Account Director:Elizabeth Blatch
Account Manager:Josh Harris
Media Company:Mindshare
Media Planner:Fleur Hoiles
Production Company:Sonny London
Director:Guy Manwaring
Producer:Alice Grant
Deputy Head of TV:Jody Allison
Director Of Photography:Nanu Segal
Steadicam Operator:Simon Baker
Production Designer:Hugo Luczyc-Wyhowski
Costume Designer:Spencer Horne
Editor:Mark Edinoff @ The Quarry
Post Production:Absolute Post
Post-Production Supervisor:Phil Olham
Sound Design:Anthony @ Factory
Photographer:Paul Murphy
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